Our Ticket Model
Photo by Stephen Pucci
Sliding Scale Ticketing
One of our core values is accessibility.
This includes ensuring audience members have the tools they need to climb with us regardless of socioeconomic standing – starting with affordably priced tickets. We aim to address the financial barrier that so often comes with attending theatre, and to dispense with the notion that live theatre is a luxury meant only for a specific economic class of the population. To reflect this value, we’re implementing a new sliding scale ticket model.
For a sliding scale to work, it relies on the principles of truthfulness, respect, and accountability.
It is up to our audiences to determine what their financial means are and how they might change throughout their lives. Being honest with yourself and your financial situation when engaging with sliding scale practices grows strong and sustainable communities. When you pay at the higher end of the scale, you are helping us to provide more accessible ticket options to more of our community.
What does this mean for me/what price should I pay?
$50 Ticket – I am comfortable and able to meet all of my basic* needs. I may have some debt, but it does not prohibit attainment of basic needs. I own my home, or I rent a higher-end property. I own/lease a car, or I can always afford public and private transport. I am employed, or do not need to work to meet my needs. I have regular access to healthcare. I have access to financial savings. I have an expendable** income. I can afford vacations or to take time off.
$40 Ticket — I am able to meet my basic* needs. I may have some debt, but it does not prohibit attainment of basic needs. I own my home, or I rent a property. I own/lease a car, or I can afford public and private transport. I am employed or self employed. I have access to healthcare. I have access to some financial savings. I have some expendable** income. I can take a vacation without financial burden.
$30-35 Ticket — I may stress about meeting my basic* needs, but still regularly achieve them. I may have some debt, but it does not prohibit attainment of basic needs. I have access to a car and can afford gas, or I can afford public transport and often private transport. I am employed or self-employed. I have some financial savings. I have some expendable** income. I have access to healthcare. I can take a vacation annually, or every few years without financial burden.
Supported Ticket — I frequently stress about meeting basic* needs and don’t always achieve them. I have debt, and it sometimes prohibits me from meeting my basic needs. I have unstable housing. I sometimes can’t afford public or private transport. I am unemployed or underemployed. I have no access to savings. I have no or very limited expendable** income. I do not have the ability to take time off without financial burden.
If at any time your pricing accessibility needs are not being met, and/or you find the cost of a ticket prohibitive, please reach out to us at headwalltheatre@gmail.com
Student/Senior Discount — Students and seniors are welcome to use code PMSTUDENTFORLIFE for access to $25 tickets – quantities are limited and subject to availability. Please provide your student ID at the box office.
*Basic Needs include food, housing, health care, and transportation.
**Expendable Income might mean you are able to buy coffee or tea at a shop, go to the movies or a concert, buy new clothes, books, and similar items each month, etc.
The above descriptions and language were originally developed by Alexis J. Cunningfolk.